---
title: "Case Study :Shira Myrow"
id: "2957"
type: "page"
slug: "case-study-shira-myrow"
published_at: "2026-06-14T22:37:59+00:00"
modified_at: "2026-06-15T23:47:51+00:00"
url: "https://seoldigital.com/case-study-shira-myrow/"
markdown_url: "https://seoldigital.com/case-study-shira-myrow.md"
excerpt: "Case Study Therapy & Mental Health Local SEO Shira MyrowTherapy 📍 Santa Monica, California — Private Practice Client Shira Myrow, Licensed Therapist Sector Mental Health / Private Practice Scope Full SEO strategy — audit, keyword research, content, metadata, wireframe Shira..."
taxonomy_language:
  - "English"
taxonomy_post_translations:
  - "pll_6a41ffc63226b"
---

Case StudyTherapy & Mental HealthLocal SEO

# Shira Myrow *Therapy*

📍 Santa Monica, California — Private Practice

ClientShira Myrow, Licensed Therapist

SectorMental Health / Private Practice

ScopeFull SEO strategy — audit, keyword research, content, metadata, wireframe

Shira Myrow runs a private therapy practice in Santa Monica. While she had built a strong reputation with her existing clients, her website was not generating enough visibility among people actively searching for therapy services in her area.

After auditing the site, I identified several issues affecting its search performance.

My objective was to improve the site's visibility, strengthen its content, and create a sustainable SEO foundation that Shira could continue building on after the project was completed.

Where the site struggled**Visibility** No ranking for local therapy keywords. Page one dominated by directories and larger practices.

**Site speed** Poor Core Web Vitals scores. Unoptimised images and render-blocking scripts hurt both UX and crawl efficiency.

**Keywords** No primary keyword assigned to pages. Generic terms used inconsistently with no intent mapping.

**Metadata** Title tags duplicated or missing. Meta descriptions absent on most pages. Zero click-through optimisation.

My approach## How I worked on *this project*

I followed a structured SEO process that began with a site audit and keyword research before moving into content optimization, metadata improvements, and technical recommendations.

01

Technical foundation### Website Audit

I began with a technical audit. I also reviewed Core Web Vitals to assess the site's overall performance.

The audit revealed several issues affecting user experience and search visibility. I created a prioritized action plan, separating quick wins from longer-term improvements.

Screaming FrogGoogle Search ConsolePageSpeed Insights

02

Market positioning### Competitor Gap Analysis

I then analyzed the top-ranking websites for therapy-related searches in Santa Monica and West Los Angeles. By reviewing their keyword targets, content, and search visibility, I identified several high-intent opportunities with relatively low competition.

SemrushGoogle SERP analysis

03

Search strategy### Keyword Clusters

Based on this research, I developed a keyword strategy around different stages of search intent.

SemrushGoogle Keyword PlannerAlsoAsked

04

On-page signals### Title Tags & Meta Descriptions

I rewrote the site's title tags and meta descriptions to align with target keywords and local search intent. Each page was optimized around a primary keyword, with metadata designed to improve relevance and click-through rates

SERP simulatorSemrush

05

Site structure### Wireframe Rewrite

I recommended creating dedicated pages for each core service, allowing content to target distinct keyword clusters and search intents. I also proposed a clearer site hierarchy and internal linking structure to improve navigation.

06

Content quality### Service Page Rewrite

I rewrote the site's core service pages using the keyword strategy as a framework. The content was optimized for search intent while maintaining a clear, approachable tone that reflected the nature of a therapist. I also maked it easier for potential clients to book a consultation through CTA.

Semrush

What the client gained## Concrete *improvements*

The project resulted in improvements across six key areas, including technical SEO, site structure, content optimization, and long-term search strategy.

🔧

#### Technical issues resolved

Broken links fixed, redirect chains cleaned, image compression, Alt fixed applied.

✍️

#### Content edited and upgraded

Service pages rewritten with intent-matched keywords, active voice, and clear conversion paths.

🔗

#### Internal and external backlinks

I buit a internal linking structure into the new wireframe. I also identified external backlink opportunities via competitor analysis.

📈

#### Greater search visibility

Each page now targets a defined keyword cluster rather than competing with itself. The metadata set gives Google clear signals for every URL.

🗺️

#### A clear, documented strategy

I delivered an editable document of keyword map, wireframe, and content briefs. Shira can now execute future content independently without reinterpreting the strategy.

🎯

#### Audience-matched positioning

The rewritten content speaks directly to the clients Shira most wants to reach.

Key outcomes## What *changed*

+6Average position improvement across primary target keywords in 90 days post-implementation

+18%Domain authority growth over the engagement period, driven by local citations, internal linking and a quality backlinks

12Highly relevant local and specialty keywords now actively targeted, up from a low initial base

1stPage ranking achieved for one priority local terms within 60 days following metadata and content optimization

The strategy I proposed makes sure the right people find Shira before they find someone else.

I designed the strategy for Shira with scalability in mind. This engagement helped me refine a repeatable approach for improving visibility