SEO Consulting Services: Audit,
Keyword Research & Strategy.
My SEO consulting services follow five clear steps: keyword research, site architecture, keyword mapping, copywriting, and metadata. Each step supports the next. This is how I turn research into actionable SEO work that feels clear, useful, and easy to apply.
I read intent before I read volume
Keyword research shapes every SEO decision that follows. When this work is rushed, the structure feels uncertain, the mapping lacks direction, and the copy speaks to the wrong people.
I study informational, navigational, commercial, and transactional intent, then ask what your audience needs at each stage. This prevents a common mistake: choosing high-volume terms without checking if they can lead to clients. I also use Google Search Central as a reference for search best practices.
Once I have volume and difficulty data, I compare it with competitor rankings. A mid-volume keyword with clear intent can often bring better results than a broad term already owned by stronger domains.
Intent first, volume second
A smaller keyword with buyer intent can outperform a larger one from people who are only browsing. I cluster by intent before sorting by volume.
Clusters, not isolated keywords
I group related terms so each page answers a topic properly instead of chasing one phrase.
Competitor gaps guide priorities
I use competitor gap analysis to choose which clusters deserve attention first.
Difficulty matched to authority
I keep keyword targets realistic for the site’s current authority, then build from there.
Before words, your site needs direction
A clear site architecture helps Google understand your offer, your most important pages, and how they connect. A messy structure weakens authority and makes the user journey harder.
I build the wireframe from keyword clusters. If a cluster deserves its own page, it gets one. Smaller topics become supporting pages or blog articles.
Home, About, service pages, Blog, and Contact are only the base. I add pages when the keyword data or user need justifies them. If a page does not serve a clear purpose, it does not belong.
Structure follows research
Every page exists because the data shows a clear topic, intent, or service worth targeting.
Internal linking starts early
I plan links at the wireframe stage, so strong pages can support the pages that lead to enquiries.
One page, one main purpose
I set clear boundaries between pages so two URLs do not compete for the same search intent.
Depth only where it helps
I add detail when it supports topical authority, not to make the site feel bigger.
Every page receives one clear role
Keyword mapping gives every page a precise target: one primary keyword and a small set of secondary terms that support the same intent.
This reduces cannibalisation and gives the writer a clear brief. No guesswork. No page trying to answer too many searches at once.
I deliver the map in a format you and your team can keep using. It becomes the reference point for future SEO consulting services, briefs, edits, and new pages.
Assign one primary keyword per page
Chosen for relevance and realistic difficulty. The primary keyword appears in the H1, URL, opening paragraph, and metadata.
Select three to six secondary keywords
These terms share the same intent and add semantic depth. They appear naturally in subheadings and copy.
Check for cannibalisation
I review the full map so no two pages target the same keyword or near-identical intent.
Match the page to the intent
An informational keyword belongs in an article. A transactional keyword belongs on a page designed to convert.
I write for trust, clarity, and ranking
Every service page should guide one specific person toward one clear action. Keyword placement supports that goal, without making the copy feel forced.
I place the main keyword where it matters: H1, first paragraph, one subheading, URL, and metadata. Secondary terms appear only where they help the reader.
As a freelance SEO specialist, I also edit for rhythm. Short sentences add clarity. Longer ones explain with care. Passive phrasing is removed when it weakens the page.
Primary keyword in the first 100 words
The opening confirms to readers and search engines that the page answers the query.
Secondary keywords in subheadings
H2s and H3s guide the reader while helping Google understand the page’s depth. I follow guidance from Schema.org when structure needs clearer meaning.
Conversion built into the flow
I shape the page so the CTA feels like a natural next step, not a sudden push.
Readability supports SEO
Clear pages keep people reading longer and help them decide with more confidence.
Your first impression in search results
Metadata shapes the click. A weak title tag can waste the ranking you worked hard to earn.
I write title tags and meta descriptions for every page in the wireframe. Each title includes the primary keyword, stays close to display limits, and gives the searcher a clear reason to choose you.
I also check trending SEO keywords when they match your offer and search intent. The metadata set is ready for your CMS, with each title and description aligned to its page. I use Google Search Console to support ongoing review.
Title tag, keyword, benefit, length
Primary keyword near the start when possible. I keep titles clear and concise so they are less likely to be cut off.
Meta description with a clear action
I write each description as a calm invitation, showing what the reader can understand or do after visiting the page.
Intent checked across every page
I review the full set before delivery, so service pages, articles, and landing pages each speak to the right intent.